Howard’s is proud to introduce its new brand Elsie & Zoey™.
Being intimately connected with the water throughout our lives and knowing there are so many families like our own, we wanted to create a brand that would help support the restoration and preservation of our waterways and shorelines.
Elsie & Zoey™ is a coastal brand that was named after our daughters. We want to provide our family, your family, and future generations with the same joy and happiness that comes from being on the water. Naming this brand after our daughters serves as our constant reminder of the importance of cleaning and protecting our lakes, streams, and oceans.
Designed to be comfortable, fun, and fashionable, Elsie & Zoey™ also stands as a catalyst for change. Our commitment is to donate a portion of our proceeds to charities that directly work towards protecting, preserving, and restoring our waterways.
We want you to be a part of this as much as we are. Thank you for your support.